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To understand the present, we must revisit the past. For decades, popular media operated on a syndication model. A show like Friends or Seinfeld aired on NBC, but it was also available in reruns on TBS or local affiliates. The content was ubiquitous. The goal was reach, not retention.

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While the battle for market share among media titans is fierce, the ultimate winner is the audience. We have access to a diversity of voices, genres, and high-quality production values that were unimaginable two decades ago. As exclusive content continues to push the boundaries of creativity, popular media remains the bridge that connects us all in an increasingly digital world. To understand the present, we must revisit the past

Artificial intelligence is beginning to play a major role in content production and audience analytics. Studios leverage predictive data to determine which exclusive concepts are most likely to resonate with global markets, lowering the financial risk of production. The content was ubiquitous

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Users find new exclusive shows through viral clips on free platforms.

eMarketer (2020). Cord-cutting and cord-shaving: a growing trend. Retrieved from https://www.emarketer.com/content/cord-cutting-cord-shaving-growing-trend