The framework emphasizes Experience, Expertise, Authoritativeness, and Trustworthiness.
Search engines prioritize brands that demonstrate expertise and trustworthiness. seo105 mib 2021
AI-generated answers at top of results. SEO focus shifted to being cited as a source in AI responses (authority, citations, EEAT). SEO focus shifted to being cited as a
International SEO is the practice of optimizing a website so that search engines can easily identify which countries you want to target and which languages you use for business. SEO105 taught students how to implement global SEO strategies to drive international traffic, focusing on localization and multilingual content. The course explored the complexities of intent, localization, and website structure that go far beyond simple translation, and it provided a framework for strategic planning that respects cultural and linguistic nuances. For example, students learned to analyze the five most important search engines for international campaigns—not just Google and Bing, but also regional leaders like Baidu in China and Yandex in Russia. navigational (looking for a specific site)
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The foundation of any SEO campaign remains keyword research. However, the goal in 2021 was not to find high-volume keywords but to understand the "why" behind a search. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to discover what your potential customers are searching for. Categorize keywords based on intent: informational (looking for answers), navigational (looking for a specific site), or transactional (ready to buy).